Privacy Policy

Palette and Blueprint Templates is owned by Firma Sandra Törnroth, which acts as the data controller for your personal information.

We have adopted this Privacy Policy to explain how information is collected, processed, and used by Palette and Blueprint Templates and to clarify why we must collect certain personal data. Please read this policy carefully before using our website.

We value your privacy and are committed to protecting your personal data while ensuring its confidentiality and security.

Information We Collect

1. Automatically Collected Information ("Device Information")

When you visit the Palette and Blueprint Templates website, we automatically collect certain information, including:

• Device details: Web browser, IP address, time zone, and installed cookies.

• Browsing behavior: Web pages or products viewed, referring websites or search terms, and how you interact with the website.

2. Personal Data Provided by You

When you register, make a purchase, or fill out a form, we may collect:

• Name and surname.

• Address and payment details.

• Email address and telephone number.

Why We Process Your Data

Our primary objective is to ensure your data security and collect only the minimal information necessary to maintain the website's functionality and improve your experience.

We use your data to:

• Identify potential cases of abuse and compile statistical information about website usage.

• Process orders and fulfill contracts with you.

• Communicate updates, newsletters, or promotional content when you provide explicit consent.

You can browse the website without sharing personal data. However, opting out of providing certain information may prevent you from accessing specific features, such as newsletters or direct inquiries.

Your Rights

If you are a resident of the European Economic Area (EEA), you are entitled to the following rights regarding your personal data:

• The right to be informed.

• The right of access.

• The right to rectification.

• The right to erasure ("right to be forgotten").

• The right to restrict processing.

• The right to data portability.

• The right to object to processing.

• Rights regarding automated decision-making and profiling.

If you wish to exercise these rights, please contact us at info@paletteandblueprint.com.

Please note that we may transfer your data outside of Europe, including to Canada and the United States, in compliance with applicable laws.

Third-Party Tools and Tracking

We use third-party tools to improve website functionality, analyze user behavior, and provide personalized advertising. These tools may collect and process your data as described below:

Meta Pixel

We utilize the Meta Pixel to:

• Understand user interactions on our website.

• Measure marketing campaign effectiveness.

• Serve tailored advertisements on Meta platforms like Facebook and Instagram.

Data collected may include:

• Pages visited and actions taken.

• Device details, IP address, and browser type.

To learn more, please review Meta’s Data Policy.

Google Analytics

We use Google Analytics to collect data. We need this data to understand how you use our website so we can improve its design and functionality. We also need the data to get the most out of our marketing campaigns.

Google Analytics helps us analyze website traffic and user behavior by collecting data such as:

• Pages viewed and time spent on the site.

• Referring to URLs and aggregated statistics.

• Sales and customer demographics.

• Information that helps us market effectively to people interested in our products and services.

For more information, please refer to the Google Privacy Policy.

Common Ninja Pop-ups

We use Common Ninja pop-ups to enhance your experience and collect data through interactive elements.

Data collected may include:

• Information entered in forms (e.g., name, email).

• Interaction data (e.g., clicks, submissions).

• Non-personal data (e.g., browser type, device information).

For more details, visit the Common Ninja Privacy Policy.

Microsoft Clarity

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Data Sharing and Retention

We may share data collected via third-party tools with respective service providers for processing purposes. We do not sell your personal information to third parties.

You can manage your data by:

• Adjusting your browser settings to limit cookies and trackers.

• Opting out of personalized ads via platforms like the Digital Advertising Alliance.

Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review their policies before sharing any personal information.

Information Security

We store your data on secure servers protected from unauthorized access, use, or disclosure. However, no transmission over the internet or wireless network can be guaranteed to be 100% secure.

Legal Disclosure

We may disclose your information if required by law or if we believe disclosure is necessary to:

• Comply with legal obligations.

• Protect our rights or the safety of others.

• Investigate fraud or respond to government requests.

Contact Information

For questions or concerns about this Privacy Policy or your data, contact us at:
Email: info@paletteandblueprint.com