How to Get Interior Design Clients: Strategies for Solo Entrepreneurs

How to get clients as an interior designer can feel like a big mountain to climb when you are starting. But relax; there are proven strategies that you can use to land your first client in no time. How to find clients for interior design might not be as tricky as you first think!

Define Your Ideal Client

I know how it is; I genuinely do. When I started my interior design business, I felt lost where to start.

Lucky me, I had some knowledge to lean against as I had been working as a graphic designer and illustrator before jumping into this new adventure.

I thought I used the same tactics as a freelance designer. Lucky me, it worked (even if I had a couple of sleepless nights wondering what I had done jumping careers). This is what I did: starting my interior design business from zero. 

Before attracting clients, you must know who you're trying to reach.

Are you targeting homeowners, small businesses, or commercial property developers? Knowing your ideal client helps you tailor your marketing efforts and focus on the clients who are the best fit for your services.

I know it is easy to jump for the lower priced tiers as you often have no self-esteem just starting - I take whatever comes my way attitude. But be a little wary of the project you say yes to. These projects will build your growing portfolio and, in the end, create your market.

Consider factors like:

• Their budget and project scope
• Design preferences and styles
• Location and accessibility
• Who do you WANT to work with
• What are your interests (residential, commercial, virtual etc)

Build a Strong Online Presence

Potential clients are likely to search for interior designers online. But don't dismiss the local market and connections.

My first clients were friends of friends. This, of course, depends on your community and your network. A strong, polished online presence is always good, as clients often want to vet the interior designer before the initial meeting. They want to be assured you have the same style, vibe, and values. 

You're missing out on opportunities if you don't have a strong online presence. 

Here’s how to make sure you’re discoverable:

Create a Portfolio Website: Showcase your best work with high-quality photos and case studies. Include a clear "Contact Me" section.

Have a stylish bio link you can share with all your important links. You can find one here if you need one.

Use Social Media Strategically: Share your projects and behind-the-scenes content, as well as design tips on platforms like Instagram and Pinterest. Engage with your audience by responding to comments and messages. You can find my favorite kit here for polished Instagram post designs.

Leverage SEO: Optimize your website and blog with keywords like "interior designer for small spaces" or "modern interior design services" to attract your target audience. Be sure to take time to find the perfect keywords for you. I use the Keywords Everywhere Tool to research. Also, take advantage of Google Trends and Google Keyword tools. 

 

Network and Build Relationships

Word-of-mouth referrals remain one of the most powerful ways to gain clients as an interior designer. Like I said earlier, this was how I landed my first client. Try to hang out at lunch places and cafes, join networking clubs, and don't stay shy at home in front of your computer (all day, at least). 

Build relationships with:

• Local contractors and architects
• Real estate agents
• Home staging companies
• Decor and furniture boutiques and shops

People in your desired demographic (the great thing is that most of us have a home; therefore, networking in the right circles can be a game changer. I don't mean that you should be that shady seller; you should be friends to gain a new client. Enjoy new friendships, and opportunities might appear naturally. 

Attending industry events and joining local business groups can help you connect with potential clients and collaborators.

Offer a Memorable Initial Meeting

The initial meeting with a potential client is crucial. This is your chance to showcase your professionalism, understand their needs, and build trust. It's a no-brainer but knowing what a great initial meeting contains can be more challenging. What should you do? And what is expected of you as a professional interior designer?

Make a great impression by:

Being prepared with a detailed client questionnaire to guide the discussion.

Sharing a portfolio of relevant projects (if you don't have projects yet, use mockup projects, moodboards, or assignments in classes or courses).

Listening actively to their concerns and goals.

A well-prepared initial meeting can set the tone for a successful working relationship and make converting leads into paying clients easier. And to be fair, first impressions last. Do whatever you can to be prepared. And be on time! This is so important, never let a client wait for you!

 

Simplify Your Client Onboarding Process

A streamlined onboarding process shows clients that you’re organized and professional. Use tools like client intake forms, contracts, and welcome guides to ensure a smooth start to every project. When clients see that you have a straightforward process, they’ll feel confident in hiring you.

Tip: My Interior Design Client Onboarding Form and Contract Templates are designed to help solo designers like you manage all the details effortlessly, from gathering client information to setting project boundaries. Check them out to save time and stay stress-free.

Provide Excellent Customer Service

Happy clients are more likely to refer you to others. Focus on providing a seamless experience by:

• Communicating clearly and frequently
• Delivering on promises
• Handling changes or challenges with professionalism

Going the extra mile can turn clients into loyal advocates for your business. If you are unsure what is expected of you and what to deliver at the different project stages, I invite you to look at my Interior Design Workflow Checklist. You get it for free when you sign up for the newsletter. The checklist is my blueprint and is valued at €49.

 

Show Off Your Expertise

Position yourself as an expert by sharing your knowledge. Yes, this can be hard as we all struggle with impostor syndrome now and then, or as I always do. But remember that we all feel like this, even if it does not show; people get pros at disguising it with time. I promise. But try your best to show your worth and value. 

This can include:

• Writing blog posts about design trends or tips
• Hosting workshops or webinars
• Creating free resources, like design checklists, to attract potential clients.
• Show your work and personality online

Demonstrating your expertise will build trust and attract clients who value your skills. Share before and after pictures, mood boards, behind-the-scenes sketches, material boards, etc. I have written an article on the subject if you want to learn more about mood boards.

Related article: Craft Stunning Interior Design Mood Boards Easily

Final Thoughts: Be Prepared to Convert Leads

Gaining clients as an interior designer requires effort, but the rewards are worth it.

Focus on building your brand, networking, and providing exceptional service. And remember, preparation is key—especially during that first client meeting. You’ll find it easier to turn potential clients into paying customers when you're organized and confident.

If you’re ready to streamline your client onboarding process, check out my ready-to-use Client Onboarding Form and Contract Templates. These tools help you save time, reduce stress, and create a professional client experience. I upload new templates regularly, so hopefully, you can find everything you need with a click of a button!

Start attracting and retaining the clients you deserve today!